Blawging: The Ground Game

What we do on the internet echoes in life. – From The Movie Gladiator (not really) If you are blogging in hopes of attracting business, search engine optimization is not enough. You need ground game. What do I mean by ground game? I mean integrating traditional rain making activities with your blog. In my experience, this … Read more

Why Blawging Isn’t Enough

Blawging is a marketing tool but perhaps more accurately it should be part of a marketing strategy. It is no surprise that the candidate who mastered the internet ended up being elected president. The internet is the most powerful medium and it’s becoming more powerful. At no point in human history is it easier to connect and … Read more