Thinking of Starting A Law Blog? Read Joe Posnanski First.

Joe Posnanski is the best sports writer on the planet. The man can write.

This is his blog. It is appropriately titled “Joe Blogs”. It is hosted for free by google. Joe uses the most generic blogger template available. If all one did was create a blogger account and click through your blog would look like “Joe Blogs” without any effort. It took him all of 5 minutes to create and costs him nothing to operate.

I have no idea what kind of traffic his site attracts. But I’m willing to wager it’s more than any legal blog not called “Above The Law“.

Joe doesn’t seem to do any kind of search engine optimization. His most recent posts are titled “Terrible Time Outs” “Lamposts” and “My Mother’s Basement”.

The next time someone tries to sell you a blog with all sorts of fancy bells and whistles remember “Joe Blogs“.

His blog is authentic.  He writes from the heart. He writes about things he loves. Above all, content is king.  So if you have something to say about law – I hope you say it online. And don’t fret about where you’re saying it.

Joe Posnanski has no need for a social media guru. He has something they can’t sell – insight.