Generating Web Content Ideas

Generating Web Content Ideas 

This episode of “Ask Ryan” addresses generating web content ideas for attorneys and law firms – topics for blog posts, linkedin articles, and youtube videos.

Hey Ryan, would you mind sharing your system for coming up with blog topics/video topics? Do you just have a couple go to sites? -Robert from the Midwest.

I started this website almost 9 years ago. I haven’t begun to scratch the surface of topics that I would like to write about. I have never used a website to for content ideas. This site would not exist if I my content ideas were generated by a website. That would feel a whole lot like work. This site is a labor of love. A hobby.

Generating web content ideas
Generating web content ideas

Approach your practice looking for content. Constantly ask yourself “how can I turn this into web content”. No we’re lawyers and there’s confidentiality so there’s a lot we can’t write about. But there’s way more we can.

How To Generate Web Content For Lawyers: Listen

What are clients asking you in general?

What issues do you see judges wrestling with?

What issues do your friends and family ask you about?

What do you hear people in court talking about?

What do other lawyers ask you about?

What is being talked about in the news?

These are just some of my sources for ideas. The idea from this post came from a message from Robert. There has to be someone else out there wrestling with this issue. So in my book, it is something worth writing about.

How To Generate Web Content For Lawyers: Do

What are you doing? Many of my posts arise from me doing something. Here are a few examples:

1. Getting Evidence on a Screen in Court: I figured out this set up for a personal injury trial. The setup worked very well.

2. Offer of Compromise: I filed an offer of compromise in a Connecticut legal malpractice case. I had to look at the statute. I figured I may as well post about it.

Those are just two examples of many on this site. As attorneys we are constantly doing things. Write about them.

Generating Web Content Ideas: Just Do It

The bar is low. The web is big. Your topic doesn’t have to change the world. The more narrow the topic the better. You know things. Write about what you know. Take topics from what you hear and do.

You may also like 3 Reasons Your Law Firm Should Be On Snapchat

Ryan McKeen is a Connecticut Personal Injury Attorney who writes about Connecticut Personal Injury Law and Law Practice. You can reach Ryan @ryanmckeen or



Snapchat For Attorneys and Lawfirms

Snapchat for attorneys and lawfirms? Sounds crazy in 2016. But you need to be there. You need to be there now.

3 Reasons A Law Firm Should Use Snapchat

Now is the best time in the history of the world to tell your story. There are limitless ways to tell your story. Distribution has never been cheaper. Audiences have never been larger. Your law firm – no matter how large or small – has to tell its story. It has to get its story to market. It is necessary to survive.

ctinjurylawyer snapchat
Follow me on Snapchat

Online audiences are increasingly mobile. More than 50% of traffic on this site comes from mobile devices. In 5 years, I’ll be surprised if that number isn’t closer to 85%. My traffic is inline with all web traffic. That means that most people are finding you on their phones.

What is Snapchat

Snapchat is a mobile application that allows a user to broadcast disappearing multimedia messages (pictures, text, and video). You can turn collections of posts into “stories” that disappear within 24 hours of being posted.

Reason 1: Snapchat is Where People Are

Snapchat has more users than Twitter. Users spend an average of 30 minutes a day in Snapchat. S to the under 35 crowd what Facebook is to the over 35 crowd.

The under 30 crowd in my family rarely posts on Facebook. But they share short disappearing messages all day long. And they constantly consume disappearing messages and video.

If you want their attention the best way to get it is to go where they are.

Reason 2: Snapchat is A Great Platform To Tell A Story

When posting a picture to Instagram, I fret about getting the right filter, frame, and saturation. Most pictures that I post take 5 minutes of me playing around before they are added to the feed. Not so in Snapchat. The content is disposable. Take silly and ugly pictures and videos.

Do a video of your day as a lawyer. Do a quick video of you getting into your office. Making coffee. Going to court. Walking. Researching. Whatever it is you do. Give some insight into who you are. Authentically. Unfiltered.

It is liberating to know your content is unsearchable and gone in 24 hours.

Reason 3: Snapchat Is Growing

We don’t know what the platform is going to become. We know it is an important player in mobile story sharing. Law firms by and large aren’t on snapchat. Getting on now is a golden opportunity to acquire key usernames and build followings. Followings that can be later used to generate revenue. We also don’t know what advertising opportunities it will make available to users.

Follow my story on Snapchat. 

You may also enjoy “Generating Web Content Ideas”.

Ryan McKeen is an attorney in Hartford CT. This blog has been named an ABA 100 Law Blog. Ryan regularly writes about law practice and legal technology. You can contact Ryan @ryanmckeen or via email Ryan is still trying to figure out how to do video. Watch his struggle below.

Offer of Compromise In CT

3 Things You Need To Know About A Connecticut Offer Of Compromise.

The decision of when and for how much to file an offer of compromise in a Connecticut personal injury case is an important one. One with far reaching consequences.

This video explains what an (1) offer of compromise is; (2) when it can be filed; and (3) what it does.


Connecticut Offer of Compromise Statute

Sec. 52-192a. Offer of compromise by plaintiff. Acceptance by defendant. Amount and computation of interest. (a) Except as provided in subsection (b) of this section, after commencement of any civil action based upon contract or seeking the recovery of money damages, whether or not other relief is sought, the plaintiff may, not earlier than one hundred eighty days after service of process is made upon the defendant in such action but not later than thirty days before trial, file with the clerk of the court a written offer of compromise signed by the plaintiff or the plaintiff’s attorney, directed to the defendant or the defendant’s attorney, offering to settle the claim underlying the action for a sum certain. For the purposes of this section, such plaintiff includes a counterclaim plaintiff under section 8-132. The plaintiff shall give notice of the offer of compromise to the defendant’s attorney or, if the defendant is not represented by an attorney, to the defendant himself or herself. Within thirty days after being notified of the filing of the offer of compromise and prior to the rendering of a verdict by the jury or an award by the court, the defendant or the defendant’s attorney may file with the clerk of the court a written acceptance of the offer of compromise agreeing to settle the claim underlying the action for the sum certain specified in the plaintiff’s offer of compromise. Upon such filing and the receipt by the plaintiff of such sum certain, the plaintiff shall file a withdrawal of the action with the clerk and the clerk shall record the withdrawal of the action against the defendant accordingly. If the offer of compromise is not accepted within thirty days and prior to the rendering of a verdict by the jury or an award by the court, the offer of compromise shall be considered rejected and not subject to acceptance unless refiled. Any such offer of compromise and any acceptance of the offer of compromise shall be included by the clerk in the record of the case.

(b) In the case of any action to recover damages resulting from personal injury or wrongful death, whether in tort or in contract, in which it is alleged that such injury or death resulted from the negligence of a health care provider, the plaintiff may, not earlier than three hundred sixty-five days after service of process is made upon the defendant in such action, file with the clerk of the court a written offer of compromise pursuant to subsection (a) of this section and, if the offer of compromise is not accepted within sixty days and prior to the rendering of a verdict by the jury or an award by the court, the offer of compromise shall be considered rejected and not subject to acceptance unless refiled.

(c) After trial the court shall examine the record to determine whether the plaintiff made an offer of compromise which the defendant failed to accept. If the court ascertains from the record that the plaintiff has recovered an amount equal to or greater than the sum certain specified in the plaintiff’s offer of compromise, the court shall add to the amount so recovered eight per cent annual interest on said amount, except in the case of a counterclaim plaintiff under section 8-132, the court shall add to the amount so recovered eight per cent annual interest on the difference between the amount so recovered and the sum certain specified in the counterclaim plaintiff’s offer of compromise. The interest shall be computed from the date the complaint in the civil action or application under section 8-132 was filed with the court if the offer of compromise was filed not later than eighteen months from the filing of such complaint or application. If such offer was filed later than eighteen months from the date of filing of the complaint or application, the interest shall be computed from the date the offer of compromise was filed. The court may award reasonable attorney’s fees in an amount not to exceed three hundred fifty dollars, and shall render judgment accordingly. This section shall not be interpreted to abrogate the contractual rights of any party concerning the recovery of attorney’s fees in accordance with the provisions of any written contract between the parties to the action.

Connecticut Personal Injury Attorney

Offers of compromise can be filed in many kinds of cases: car accident cases, fall cases, dog bite cases, and legal malpractice cases.

Contact Connecticut personal injury attorney Ryan McKeen if you have a personal injury case. When you call, ask Ryan about an offer of compromise. Ryan can be reached at 860 471 8333.

Connecticut Personal Injury Attorney Offer of Compromise
Offer of compromise by Connecticut Personal Injury Attorney Ryan McKeen

Law Practice Tip: Make An Airplane

Law Practice Tip: Make An Airplane
Law Practice Tip: Make An Airplane

Here’s a law practice tip: Make An Airplane.

Four years ago I’m experiencing the most stress I’ve had in my professional life. I’m leaving a firm as an associate. Leaving is hard. On a personal level, I’ll miss the people I’ve worked with for my entire professional life.

And then there’s the business side of unwinding that relationship. What clients are staying with me? What files? How much do I owe on the files. And on the files that are staying what work needs to be done on them? What haven’t I clarified.

Then there’s opening a firm. I’m trying to open bank accounts. There is construction on the office we our building. There are files that need work. Documents that need filing. My phone doesn’t stop lighting up with calls and emails.

And inside I’m a wreck. My professional life to this point has been calm. I show up at work. I do work. I go home.

Now the stress is consuming me. There’s too little of me. You know. You’ve been there.

The Airplane

I had booked a flight months prior to deciding to open my own firm. My wife and I were flying cross country to Anaheim. My wife was attending a writing conference. The last day at my old firm was a Monday. Our flight was on a Wednesday morning.

Somehow my wife and I got separated on our flights. Coach class life.

I find myself flying across country. There’s no wifi on the plane. My phone can’t ring, or chirp, or vibrate. There’s no one to talk to. Just me. Alone. With the noise of the plane. And the midwest 35k feet below me.

It is beautiful. I’m at peace for the first time in weeks. Issues back home are just that. Issues at home. They’ll wait until I land.

For now there is the hum of the engines.

I am fully in the present. There’s nowhere else to be.

Law Practice Tip: Make An Airplane

I often think about that flight to Anaheim. Sometimes when I’m feeling overwhelmed, I think of just buying a round trip ticket to wherever is cheapest. Leaving in the morning and returning before dinner.  I’ve never done this. I have no desire to run from stress. I welcome it.

But that fantasy is all kinds of wrong. It is a waste of money, time, and is bad for the environment. I mean really – there’s nothing glorious about a flight to and from Detroit.

Then it hits me. It hits me that I can make an airplane. I can leave my phone at home. I can sit quietly in my house. Or a library. Or a coffee shop. But I haven’t.

I haven’t because I constantly feel the need to be doing something. Constantly. And owning my own firm brings out the worst in that instinct. There’s always something more to do. But I’m going to try. I’m going to try to block off time to reset myself, unplug, and refocus. By doing nothing.

Connecticut Trial Firm’s No Wait Guarantee

We hate waiting. This is Connecticut Trial Firm, LLC’s “No Wait” Guarantee.

If we don’t see you within 5 minutes of a scheduled meeting time at our office we’ll give you a $25 Amazon Gift card. Your time matters to us. Your personal injury case matters to us. You matter to us.

Call us to discuss your Connecticut personal injury case. Call Connecticut Personal Injury Attorney Ryan McKeen at 860 471 8333. Call now. Don’t wait.

Connecticut Personal Injury Attorney Ryan McKeen getting an award from the CT Personal Injury Hall of Fame.
Connecticut Personal Injury Attorney Ryan McKeen getting an award from the CT Personal Injury Hall of Fame. Connecticut Trial Firm’s No Wait Policy.

Road Injury In Connecticut

CT Road Injury
Contact CT Road Injury Attorney Ryan McKeen

Have you been injured by a pothole while riding a bike? Have you suffered a road injury in Connecticut?  These injuries can be very serious. They often result in broken bones.

What are your legal rights? Is the town responsible for the damage to your bike? For your medical bills? For your pain?

A Defective Road Claim

Connecticut law provided that a person who was injured by means of a defective road may recover damages from the party bound to keep it in repair.

In making a claim, a person must prove all of the following elements by a fair preponderance of the evidence:

1) that she gave the required statutory notice of injury;

2) that the sidewalk where the injury occurred was one that the (city / town /
borough) and not some other person or entity had a duty to maintain or repair;

3) that there was a defect in the road;

4) that the city had notice of the defect;

5) that the city failed to exercise reasonable care to remedy said defect; and

6) that the defect was the sole proximate cause of the plaintiff’s injuries; that is, no
other cause was a substantial factor in causing her injuries.

All of these elements must be proven.

Why You Need To Contact A CT Personal Injury Attorney Immediately

The statute states that an action can only be brought to recover damages caused by a defective sidewalk if the plaintiff provides written notice of the injury, with a general description of the injury, the cause, the time, and the place of its occurrence. This notice shall be given within ninety days thereafter to a selectman or clerk of the town, city or borough bound to keep the sidewalk in repair.

The notice mandated by the statute includes five elements: 1) written notice of the injury, 2) a general description of the injury, 3) the cause, 4) the time, and 5) the place.

Giving notice doesn’t mean you have to file a case. But doing so is necessary to preserving your claim for a road injury.

If proper notice isn’t given, you have no case.

The same rules apply to being injured on a sidewalk. You can learn more about sidewalk injuries here. 

Road Injury Legal Malpractice

We have brought claims against lawyers who fail to give proper notice in a timely fashion. The notice provision for road defects is unforgiving. If your lawyer didn’t give notice or gave improper notice you may have a legal malpractice claim.

If you would like your case evaluated at no cost please contact Attorney Ryan McKeen at 860 471 8333.

Connecticut Dog Bite Law

What you need to know about Connecticut Dog Bite law.

Dog bites can cause serious permanent injury or death. Even a “small” bite can lead to serious infection that results in surgery or hospitalization. Many of my dog bite cases begin with an owner saying “(insert dog’s name) would never bite anyone.

I have been bitten by a dog several times. Once I was ripped off my bike by a dog, I understand. It happens so fast. Fortunately, I was okay. Just a pair of ripped jeans. Other folks aren’t so lucky.

Anyone who owns or keeps a dog is held strictly liable under our law for any damage caused by the dog. Strict liability does not depend on intent or harm. A person is liable if something happens – in this case a dog bite – whether or not they did anything wrong.

Connecticut Dog Bite Law
Contact Connecticut Dog Bite Attorney Ryan McKeen 860 471 8333

Connecticut Dog Bite Law

“If any dog does any damage to either the body or property of any person, the owner or keeper,  shall be liable for such damage, except when such damage has been occasioned to the body or property of a person who, at the time such damage was sustained, was committing a trespass or other tort, or was teasing, tormenting or abusing such dog.” Connecticut General Statutes § 22-357

Who Is A Keeper Of The Dog

A “keeper” of a dog means someone other than the owner who harbors or has possession of any dog. You can read more about Who is a dog’s keeper here.

Exceptions To Strict Liability Dog Bites

There are two exceptions “strict liability.” The first is that the person bitten by the dog was committing a “trespass or other tort.” A “tort” is a wrongful act.

“Committing a trespass or other tort” means more than merely entering on the property or in the area where the dog was, but rather entering to commit an injury or a wrongful act. This means such wrongful acts committed against the person or property of the owner or keeper or his family. For example if a dog bites a home invader there is no liability.

The second is “teasing, tormenting, or abusing” the dog. Teasing, tormenting or abusing a dog means engaging in actions that would naturally annoy or irritate a dog and provoke it to retaliation. You can read more about the tormenting defense here. 


The plaintiff must prove are 1) that the defendants were the owners or keepers of a dog, 2) that the dog did, in the language of the statute, “any damage to . . . the body or property” of the plaintiff, and 3) that neither of the exceptions applies.

Know your right about Connecticut dog bite law. Empower yourself with more information about Connecticut dog bite law. Get a free consultation with me.

How much is my case worth?

Contact experienced CT dog bite attorney Ryan McKeen at (860) 471-8333 for a free case evaluation.

You can read about one of Ryan’s recent dog bite verdicts here.

Take action. Take the Next Step. Contact me:

Bitten by a dog attorney Ryan McKeen’s video on what you need to know about Connecticut dog bite law.

Be Kind To Yourself

One of the great struggles I’m having in reclaiming my life as a runner is being kind to myself.

There’s a voice in my head that says terrible things. Things that I would never say to anyone else. Things like “you’re so out of shape” or “you are so slow” or “you are so fat”. And even worse things like “you’ll never get back into shape”. Those days of going out and running 15 miles for fun are over. And they’re never coming back.

It pains me to write those words. I am not giving myself space for empathy. And I don’t know why.

I wonder if my injured clients go through the same things. Are they hard on themselves because the house isn’t as clean as it used to be? Or suddenly their mind doesn’t work the way it used to be? Or suddenly because they are mobility impaired they have gained weight? Or maybe they can’t attend their kids school event? Are they being kind to themselves? It is something I have to start asking in my interviews with clients.

One of the things that I’m doing is imagining in shape me training out of shape me. In shape me would be a cheerleader. In shape me would know that keeping at it will quickly unlock gains. In shape me would say won step at a time. And pat out of shape me on the back.

I wonder why this is so hard. I don’t have an answer. The only thing I know is it helps to write this. It helps sharing this.

I’m going for a run. I’m going to cheer for myself. My goal isn’t time, distance, or duration, My goal is self empathy.

I hope whatever you are struggling with you create a space to be kind to yourself.

You can read post 1 in the series here.

You can read post 2 in the series here.


Ask About Legal Malpractice Insurance

Hiring a lawyer? Ask this question about legal malpractice insurance. Also checkout my first Facebook live video below.

This post deals with legal malpractice Insurance. I have done 100s if not 1000s of potential client interviews. I have never been asked about my insurance.

Connecticut lawyers are not required to insurance. Nor are they required to disclose that they don’t carry legal malpractice insurance.

Lawyers can commit legal malpractice in a variety of ways. The most common way is failing to file suit within the statute of limitations period or failing to give proper notice.  Lawyers can also commit malpractice by wrongfully settling your case. Make no mistake about it, legal malpractice insurance protects clients.

Every lawyer can make a mistake. Experienced lawyers. New lawyers. At firms large and small. To err is to human. Law is harsh. Law has a lot of deadlines.


My partner, Andrew Garza writes in response to the video: I can’t agree more. Time and time again I’ve told fellow attorneys that legal malpractice insurance is not just for them (though it is certainly important to protect yourself too). It’s a sign that the lawyer truly cares about their clients. No lawyer wants to make a mistake. But, every lawyer should want to make sure their client’s recovery is not lost if a mistake does happen.

Ask Us About Legal Malpractice Insurance

Your case is important. Don’t wait until it is too late to find out your lawyer doesn’t carry insurance. Empower yourself. Ask the question directly to the lawyer you are interviewing. The answer should be straightforward.

Connecticut Trial Firm LLC carries legal malpractice insurance. We welcome tough questions from potential clients. If you have a question about a Connecticut legal malpractice case contact Ryan at 860 471 8333.

Does Your Lawyer Have Legal Malpractice Insurance?
Does Your Lawyer Have Legal Malpractice Insurance?

Ruby Receptionists Review

On this episode of “Ask Ryan” I review Ruby Receptionists.  Ruby Receptionists answers phones. That is what they do. This is my Ruby Receptionists review.

I answered my phones for the first two years of practice. It wore on me. It made it hard to get work done. All I was doing was answering my phone. Lawyers are in a client service business. Answering the phones is a key component of satisfying clients.

And equally as bad, I was missing out on clients. One day I had a potential client call me with two new cases. The cases were good cases. The client had found me online. I called him back 15 minutes later and he already had hired another lawyer. There’s the quick and the dead.

By not having not having a receptionist I was failing. I was failing myself. I was failing my clients. And I was failing my business.

Ruby Receptionists Review
Ruby Receptionists Review

Ruby Receptionists answers phones. They answer my phones. And they have answered them well for nearly the last 2 years.

I haven’t had to train anyone. No additional space is needed in my office. There’s no need to add anyone to the payroll. My assistant’s time is maximized because she can focus on pleadings, discovery, and other important matters. She does not have to answer the phone.

Ruby takes the time to set up and understand my call settings. Any changes to my settings are quickly implemented. Changing my settings is as easy as opening an app on my phone or calling Ruby.

Watch below for my Ruby Receptionist Review where I discuss the pros and cons of using Ruby. I am not paid for this review. I receive nothing in exchange for post this. My thoughts are my own.

If you’d like to ask me a question for an upcoming episode of “Ask Ryan” please shoot me an email at