Lexis Nexis With The Best Marketing Promotion Ever?

Alright “ever” is hyperbole. No need to flood my inbox with other great promotions. This is simply the best one that’s ever come across my desk but writing that makes for a poor blog post title.

Like most firms, our firm gets a lot of unsolicited mailers. Most of the them go in the trash without being read.

Recently, we got what looks like a tie box from Lexis Nexis (our firm uses Westlaw). Handwritten on the outside of the box was “see Xbox offer” enclosed.

“What Xbox offer?” I thought.

I did something I almost never do – I opened “junk mail”.

In exchange for scheduling an appointment to meet with one of Lexis’ reps and demoing their new Lexis for Microsoft Office – they’re giving me an Xbox 360 with Kinect. The fine print makes it clear that this offer is only targeted at firms of a certain size – yours may or may not qualify.

I’m sure that Lexis does nicer things for larger firms. Probably nice tickets to sporting events and such but at a small firm – we’re usually passed over for such perks.

I don’t own an Xbox. A few years ago, I bought a Wii –  that I haven’t played in a few years.

I could never justify spending the money on another gaming system that would likely collect dust no matter how much I wanted to play NCAA Football 2012. But for free?!?! I’m all in.

Fortunately, my Xbox is arriving on Tuesday and I have the rest of the week off. I’m looking forward to returning Nebraska to its proper place atop the BCS.

Thank you Lexis!

Ryan McKeen is a trial attorney at Connecticut Trial Firm, LLC in Glastonbury, Connecticut. In 2016, he was honored by the CT Personal Injury Hall of Fame for securing one of the highest settlements in the state. He is a New Leader in the Law. ABA 100. Avvo 10. 40 under 40 for Hartford Business Journal. He has been quoted in Time Magazine, the New York Times, Hartford Courant, Wall Street Journal Law Blog and the Hartford Business Journal. He focuses his practice on Connecticut Personal Injury law. He loves what he does. Contact him ryan@cttrialfirm.com or 860 471 8333

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