Yesterday, I was a presenter at the CT Bar Association’s annual meeting. I spoke about blogging.
One of the questions that I was asked, and am often asked at such events, was: “what is the return on investment from a blog?”
I think that question misses the point. It is an attempt to quantify the unknowable.
It’s similar to asking: “What is the return on investment from attending the Ct Bar Association’s annual meeting?” It’s really hard to say. It’s possible you run into some old friends and get a referral. It’s possible you learn something that adds value to a case and/or your practice. Or perhaps the value is simply a day out of the office with the time to contemplate larger professional issues. It’s simply unquantifiable.
The answer for me, is that this blog is worth doing. It is a labor of love. I’m proud of it.
Having a law blog ought to be a journey and not a race.