What Is The Return On Investment From A Law Blog?

“We are systematically creating races out of things that ought to be a journey.” – Charles Wheelan, WSJ, 04.27.12

Yesterday, I was a presenter at the CT Bar Association’s annual meeting. I spoke about blogging.

One of the questions that I was asked, and am often asked at such events, was: “what is the return on investment from a blog?”

I think that question misses the point. It is an attempt to quantify the unknowable.

It’s similar to asking: “What is the return on investment from attending the Ct Bar Association’s annual meeting?” It’s really hard to say. It’s possible you run into some old friends and get a referral. It’s possible you learn something that adds value to a case and/or your practice. Or perhaps the value is simply a day out of the office with the time to contemplate larger professional issues. It’s simply unquantifiable.

The answer for me, is that this blog is worth doing. It is a labor of love. I’m proud of it.

Having a law blog ought to be a journey and not a race.

Ryan McKeen is a trial attorney at Connecticut Trial Firm, LLC in Glastonbury, Connecticut. In 2016, he was honored by the CT Personal Injury Hall of Fame for securing one of the highest settlements in the state. He is a New Leader in the Law. ABA 100. Avvo 10. 40 under 40 for Hartford Business Journal. He has been quoted in Time Magazine, the New York Times, Hartford Courant, Wall Street Journal Law Blog and the Hartford Business Journal. He focuses his practice on Connecticut Personal Injury law. He loves what he does. Contact him ryan@cttrialfirm.com or 860 471 8333

Call Now Button