“Moses’ Mother’s Day Ale” and Alcohol Advertising Laws in Connecticut


Connecticut Liquor Regulations,  Sec. 30-6-A31a. Prohibited statements and illustrations

(a) Restrictions. An advertisement of alcoholic liquor shall not contain:

(4) any statement, picture or illustration referring to Easter, Holy Week, Mother’s Day or “Santa Claus,” including names synonymous with “Santa Claus,” or the name of or any reference to or depiction of any biblical character, provided nothing herein shall operate to prohibit references to the Christmas holiday season if such references do not include statements, pictures or illustrations on strictly religious themes;

There goes the whole turning water into wine marketing campaign.

Presumably, a liquor company could market “Buddha’s Father’s Day Lager.”  However,  “Moses’ Mother’s Day Ale” won’t be on tap at a bar near you.  

I’m doubtful that this regulation could survive a constitutional challenge but it would make for an interesting case (bad pun intended).


Ryan McKeen is a trial attorney at Connecticut Trial Firm, LLC in Glastonbury, Connecticut. In 2016, he was honored by the CT Personal Injury Hall of Fame for securing one of the highest settlements in the state. He is a New Leader in the Law. ABA 100. Avvo 10. 40 under 40 for Hartford Business Journal. He has been quoted in Time Magazine, the New York Times, Hartford Courant, Wall Street Journal Law Blog and the Hartford Business Journal. He focuses his practice on Connecticut Personal Injury law. He loves what he does. Contact him ryan@cttrialfirm.com or 860 471 8333

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