Generating Web Content Ideas

Generating Web Content Ideas 

This episode of “Ask Ryan” addresses generating web content ideas for attorneys and law firms – topics for blog posts, linkedin articles, and youtube videos.

Hey Ryan, would you mind sharing your system for coming up with blog topics/video topics? Do you just have a couple go to sites? -Robert from the Midwest.

I started this website almost 9 years ago. I haven’t begun to scratch the surface of topics that I would like to write about. I have never used a website to for content ideas. This site would not exist if I my content ideas were generated by a website. That would feel a whole lot like work. This site is a labor of love. A hobby.

Generating web content ideas
Generating web content ideas

Approach your practice looking for content. Constantly ask yourself “how can I turn this into web content”. No we’re lawyers and there’s confidentiality so there’s a lot we can’t write about. But there’s way more we can.

How To Generate Web Content For Lawyers: Listen

What are clients asking you in general?

What issues do you see judges wrestling with?

What issues do your friends and family ask you about?

What do you hear people in court talking about?

What do other lawyers ask you about?

What is being talked about in the news?

These are just some of my sources for ideas. The idea from this post came from a message from Robert. There has to be someone else out there wrestling with this issue. So in my book, it is something worth writing about.

How To Generate Web Content For Lawyers: Do

What are you doing? Many of my posts arise from me doing something. Here are a few examples:

1. Getting Evidence on a Screen in Court: I figured out this set up for a personal injury trial. The setup worked very well.

2. Offer of Compromise: I filed an offer of compromise in a Connecticut legal malpractice case. I had to look at the statute. I figured I may as well post about it.

Those are just two examples of many on this site. As attorneys we are constantly doing things. Write about them.

Generating Web Content Ideas: Just Do It

The bar is low. The web is big. Your topic doesn’t have to change the world. The more narrow the topic the better. You know things. Write about what you know. Take topics from what you hear and do.

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Ryan McKeen is a Connecticut Personal Injury Attorney who writes about Connecticut Personal Injury Law and Law Practice. You can reach Ryan @ryanmckeen or



Ryan McKeen is a trial attorney at Connecticut Trial Firm, LLC in Glastonbury, Connecticut. In 2016, he was honored by the CT Personal Injury Hall of Fame for securing one of the highest settlements in the state. He is a New Leader in the Law. ABA 100. Avvo 10. 40 under 40 for Hartford Business Journal. He has been quoted in Time Magazine, the New York Times, Hartford Courant, Wall Street Journal Law Blog and the Hartford Business Journal. He focuses his practice on Connecticut Personal Injury law. He loves what he does. Contact him or 860 471 8333

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