by Ryan McKeen
Recently, I had a lawyer approach me and say that he was thinking about starting a blog but he had trouble crafting short posts.
I’m a runner. Kinda. More specifically, I’m a distance runner. Truth be told, I’m not a very good runner at all. It doesn’t come naturally to me and until a year ago, I hated it. Basically, I slog out 9:30 to 10:00 minute miles for long distances.
There’s nothing impressive about running a 9:30 mile. If I’m running a 5k, I’m about a minute and a half faster than that. However, there’s no way I could hold an 8 minute mile pace for 26.2 miles…at least not now.
How does any of this relate to starting a law blog?
It’s a marathon of sprints.
Each post is a sprint. It should have a singular purpose and make a single point in as few words as possible. Ideas to the blogger are like energy to the runner – they need to be conserved. If you find yourself veering away from the original topic then you need to stop…end the post…and start a new post to be published on another day.
Overall, successful law blogs are like marathons. They go on for long periods of time. Many blogs burn out early.
The key to building a blog is about doing a little on a lot of days.