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freed mckeen

We weren’t going to tweet. There wasn’t going to be an @freedmckeen account. That was two months ago.

Last night we created @freedmckeen.

Our reasons for not tweeting were:

1. No one really follows law firm accounts.; and

2. Firms that launch twitter accounts and tweet four times are lamer than firms that don’t tweet at all. There’s only so much time in a day. Sending tweets from an account that no one was going to read seemed like a giant waste of time.

This summer we had lunch with an expert on such things. We discussed twitter. We explained our reasons for not tweeting. Her response was “you should claim your page before someone else does”.

She’s right. The internet is full of cybersquatters and trolls. I’m not sure the good folks at Day Pitney have anything to do with @DayPitney.

Last night, I looked at twitter in an entirely different way. Twitter accounts come up high in search engine results.

When someone searches for “Freed McKeen” I want them to land on a page that coveys who we are. A page where we control both the content and appearance.  A firm twitter page does those things.

We solved the problem of content by using ifttt.com . ifttt.com is cool. ifttt stands for “If This Then That”. We set up a trigger in ifttt.com. A trigger makes something happen. When we post a status update on our Freed McKeen facebook page an identical tweet is automatically generated from our @freedmckeen account.

This allows us to easily generate content for our twitter account. Potential searchers will find a page we control that is up to date. All without us ever having to login to twitter. We think ifttt.com is smart.

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Freed McKeen is a Hartford law firm.

FreedMcKeen’s Commitment To The Environment

Good design is concerned with the environment. Good design is as little design as possible. Timeless principles of good design.

Traditional law firms operate at a high cost to the environment. A typical lawyer uses 20,000 to 100,000 sheets of paper per year. 100,000 sheets of paper equals 4.5 tons of greenhouse gas emissions.

FreedMcKeen, LLC is not a traditional law firm.

tree

Paper has other environmental costs as well. Paper then has to be filed and securely stored for a period of years. Lawyers have to travel to look at paper. Paper uses ink. Paper has to be mailed. All at further cost to the environment.

In designing our firm we have pegged paper as enemy number one. Our office is designed to minimize the use of paper. We scan everything. We then shred documents through EnviroShredCT. We store our data securely and it is backed up at least 4x every hour.

We do not print emails. Emails are stored securely in a searchable database. Important emails are easily accessed by every member of our firm from anywhere at anytime. We encourage opposing counsel and clients to deal email us PDFs instead of sending us mail. We have an e-Fax service that converts incoming faxes into PDFs. When you send us a fax it never prints.

We’ll never completely eliminate the need for paper, however, our firm has been designed to use as little paper as possible.

Our physical office space has been designed to force us to think about printing. Our desks are upstairs and our printer will be downstairs. We have opted for open space instead of rooms filled with filing cabinets. When you walk in, you’ll see our desks. We do not want our clients to see a cluttered mess.

This minimizes our environmental impact and maximizes our ability to efficiently deliver high quality services to our clients.

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FreedMcKeen, LLC represents individuals and businesses in the Greater Hartford area.  

Clio’s Lack Of A Firm Task List Is A Glaring Omission

Freed McKeen, LLC is three people. Most of our work is done at a dining room table across from each other. Yet one of the problems we are running into is coordinating tasks between us.

We opted for Clio as our law practice management software.  For the most part, we’re happy with Clio. It does a good job at organizing our calendar, billing, and managing our client contact information.

Clio also has a useful task list. Tasks can be associated with matters and assigned due dates. This is useful for individual users. I can assign tasks to other members of my firm.

However there’s no firm task list option. This may sound like a small deal but it’s not.

There are no shortage of tasks for the three of us to complete. For example, today, we had to apply for a Fed Ex account. Ideally, I could add that task to a firm task list, assign it a priority, and then the first person with the time to complete the task would do so.

Unfortunately that’s not possible with Clio.

What we’ve resorted to doing is creating a task list in Evernote and perpetually editing it. That way when one of us is looking for something to do there’s a list of things that need to be done.

I spoke with Clio about this and they said they are working on it. They can’t work fast enough for us.

Designing Our Back Office

Kristen and Meghan are largely responsible for how our physical office will look. They are its architects.

Everything in our office is there for a reason. We believe that the “design” of our firm isn’t how it looks – it’s what it is.  These are the design principles that we’ve embraced.

What I’ve been working on for the past several months is designing how Freed McKeen operates technologically. I’m proud to say that it is every bit as beautiful as our office is going to be.

One of the reasons I founded Freed McKeen is that I really hate paper. It is inefficient. It is obtrusive. It is not as little design as possible. It is not concerned with the environment.  Paper is poor design.

Our office is paper-less. Over the coming weeks, I’m going to detail exactly how we did this. Our system is well designed.

Every piece of hardware and software is part of the larger design of our firm. Everything reinforces everything else. Our desks will reinforce our computer system which will in turn reinforce our legal work product and the services we provide to our clients.

We’re excited.  Only “keeping the keepers” means we’re not keeping any more paper than we have to.  We have designed things in such a way that we won’t be keeping much paper at all.

What Is The Return On Investment From A Law Blog?

“We are systematically creating races out of things that ought to be a journey.” – Charles Wheelan, WSJ, 04.27.12

Yesterday, I was a presenter at the CT Bar Association’s annual meeting. I spoke about blogging.

One of the questions that I was asked, and am often asked at such events, was: “what is the return on investment from a blog?”

I think that question misses the point. It is an attempt to quantify the unknowable.

It’s similar to asking: “What is the return on investment from attending the Ct Bar Association’s annual meeting?” It’s really hard to say. It’s possible you run into some old friends and get a referral. It’s possible you learn something that adds value to a case and/or your practice. Or perhaps the value is simply a day out of the office with the time to contemplate larger professional issues. It’s simply unquantifiable.

The answer for me, is that this blog is worth doing. It is a labor of love. I’m proud of it.

Having a law blog ought to be a journey and not a race.

Is Paperwell.com A Threat To Legal Zoom?

There has been much interest on the blogosphere surrounding Legal Zoom’s IPO.  Plenty of the discussion focuses on Legal Zoom as a disruptive force in the delivery of legal services.

Technology has the ability to change quickly disrupt and destroy disruptive forces.  Here today, gone tomorrow is the story of many tech companies.

Yesterday, I received the following email:

I found out about your law blog in the ABA directory and was wondering if you’d be interested in showcasing your services on my website.

It’s called www.Paperwell.com, and I’m trying to create a resource where consumers can get free legal documents.  It’s like Wikipedia but for law.

What I had in mind was that I can show samples of your legal agreements on my site and right alongside the agreement will be your phone and email info.  That way, you get leads for anyone who finds your agreement on www.Paperwell.com.

What I ask for in exchange is not money but rather: 1. some legal documents you use and 2. posting the link www.Paperwell.com on your website/blog.

It’s hard for anyone to compete with free. Nothing in this post should be seen as an endorsement of this or like services. The problems created by using the wrong language or wrong documents can cause great harm. Figuring out which provisions and documents are right for a client can only be done by an attorney.

Do You Use Clio or Rocket Matter?

windows 95It’s time to upgrade my law practice management software. Abacus 2005 feels like I’m using Windows 95.

My research has narrowed my options down to two choices: Clio or Rocket Matter.

If you are using either Clio or Rocket Matter, I’d love to hear your thoughts. Please comment below or send me an email.

Lexis Nexis With The Best Marketing Promotion Ever?

Alright “ever” is hyperbole. No need to flood my inbox with other great promotions. This is simply the best one that’s ever come across my desk but writing that makes for a poor blog post title.

Like most firms, our firm gets a lot of unsolicited mailers. Most of the them go in the trash without being read.

Recently, we got what looks like a tie box from Lexis Nexis (our firm uses Westlaw). Handwritten on the outside of the box was “see Xbox offer” enclosed.

“What Xbox offer?” I thought.

I did something I almost never do – I opened “junk mail”.

In exchange for scheduling an appointment to meet with one of Lexis’ reps and demoing their new Lexis for Microsoft Office – they’re giving me an Xbox 360 with Kinect. The fine print makes it clear that this offer is only targeted at firms of a certain size – yours may or may not qualify.

I’m sure that Lexis does nicer things for larger firms. Probably nice tickets to sporting events and such but at a small firm – we’re usually passed over for such perks.

I don’t own an Xbox. A few years ago, I bought a Wii –  that I haven’t played in a few years.

I could never justify spending the money on another gaming system that would likely collect dust no matter how much I wanted to play NCAA Football 2012. But for free?!?! I’m all in.

Fortunately, my Xbox is arriving on Tuesday and I have the rest of the week off. I’m looking forward to returning Nebraska to its proper place atop the BCS.

Thank you Lexis!

Facebook Messenger Very Useful For Personal Communication

Companies like Apple and RIM have developed proprietary software that allows users of their devices to send messages (essentially text messages) to other users of their devices without incurring fees for text messaging.

This works if everyone you know has either an iPhone or a Blackberry.

I think closed messaging systems aren’t long for this world. Facebook has released “Messenger for Mobile“. It works on iPhones, Android phones, and BlackBerry devices. I can send a message via the messenger for mobile app from my Galaxy S2 and it can push a notification onto my brother’s iPhone as if I had sent him a text message.

I’ve installed Facebook Messenger for my Galaxy S2 and it notifies me of a message the same way I’m notified of a text message. As an added plus, I can access my messages on my facebook account without using my cell phone.

I’m in the middle of what is forecast to be an 8 day outage. Almost all of my friends and family are on facebook. My cell service has been out and communicating with family and friends has been difficult. Though, like many people, I’ve been able to find wifi access. Facebook messenger has become my preferred means of contacting friends and family.

The app is free and works well on my Galaxy S2. The app threads conversations so it’s easy to keep track of what’s being said. It’s also easy to message groups. If you haven’t downloaded the app, you may want to give it a shot. It’s not the first app of this kind but what distinguishes it from others of its kind is that so many people are already on Facebook.

Read more on the app here. It is available in your phone’s app store/market.

Evernote Makes My Life Easier

“Diane, what’s Marshal Fisher’s cell phone number?”

I would ask Diane that question probably once a month. Then I’d write down Marshal Fisher’s number on a piece of scrap paper. Inevitably, the scrap paper would end up in my recycling bin.  The next time I needed the Marshal’s phone number, I’d call Diane again.

This cycle was both highly inefficient and wasteful.

I really want less paper in my life. Less, clutter too. Oh and I want to be able to access information from anywhere. Post it notes just don’t cut it.

Enter Evernote.

Evernote is a cloud based service that allows me to “remember everything”.  Its features are amazing. Everything I used to write on scrap paper now gets indexed on evernote. Its basic account (which I use) is free.

This means that I can easily find the marshal’s cell phone number and a record of our last conversation from anywhere I can connect to the internet (my phone, ipad, home computer, or work).

I’m very satisfied with the service. It simplifies my life and improves my practice. It seems others are too. When I posted this article on facebook here’s what Atlanta lawyer, Peter Mullaney had to say:

My boss turned me on to this thing. I use it for anything work-related. Like if I’m sitting at home and I remember something I have to do, or the right contract language suddenly pops into my head, I put it on Evernote. Then when I get back to the office, it’s there. Very useful but somehow doesn’t make me feel “plugged into the office” when I don”t want to be.

As always, it’s important for lawyers to be very aware of their ethical obligations in using a cloud based service like Evernote.  To quote a friend “the basically own what you load on to your servers”.

Do you use evernote in your practice?

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