Snapchat for attorneys and lawfirms? Sounds crazy in 2016. But you need to be there. You need to be there now.
3 Reasons A Law Firm Should Use Snapchat
Now is the best time in the history of the world to tell your story. There are limitless ways to tell your story. Distribution has never been cheaper. Audiences have never been larger. Your law firm – no matter how large or small – has to tell its story. It has to get its story to market. It is necessary to survive.
Online audiences are increasingly mobile. More than 50% of traffic on this site comes from mobile devices. In 5 years, I’ll be surprised if that number isn’t closer to 85%. My traffic is inline with all web traffic. That means that most people are finding you on their phones.
What is Snapchat
Snapchat is a mobile application that allows a user to broadcast disappearing multimedia messages (pictures, text, and video). You can turn collections of posts into “stories” that disappear within 24 hours of being posted.
Reason 1: Snapchat is Where People Are
Snapchat has more users than Twitter. Users spend an average of 30 minutes a day in Snapchat. S to the under 35 crowd what Facebook is to the over 35 crowd.
The under 30 crowd in my family rarely posts on Facebook. But they share short disappearing messages all day long. And they constantly consume disappearing messages and video.
If you want their attention the best way to get it is to go where they are.
Reason 2: Snapchat is A Great Platform To Tell A Story
When posting a picture to Instagram, I fret about getting the right filter, frame, and saturation. Most pictures that I post take 5 minutes of me playing around before they are added to the feed. Not so in Snapchat. The content is disposable. Take silly and ugly pictures and videos.
Do a video of your day as a lawyer. Do a quick video of you getting into your office. Making coffee. Going to court. Walking. Researching. Whatever it is you do. Give some insight into who you are. Authentically. Unfiltered.
It is liberating to know your content is unsearchable and gone in 24 hours.
Reason 3: Snapchat Is Growing
We don’t know what the platform is going to become. We know it is an important player in mobile story sharing. Law firms by and large aren’t on snapchat. Getting on now is a golden opportunity to acquire key usernames and build followings. Followings that can be later used to generate revenue. We also don’t know what advertising opportunities it will make available to users.
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Ryan McKeen is an attorney in Hartford CT. This blog has been named an ABA 100 Law Blog. Ryan regularly writes about law practice and legal technology. You can contact Ryan @ryanmckeen or via email ryan@cttrialfirm.com. Ryan is still trying to figure out how to do video. Watch his struggle below.