….any statement, picture or illustration referring to Easter, Holy Week, Mother’s Day or “Santa Claus,” including names synonymous with “Santa Claus,” or the name of or any reference to or depiction of any biblical character, provided nothing herein shall operate to prohibit references to the Christmas holiday season if such references do not include statements, pictures or illustrations on strictly religious themes; Connecticut Liquor Regulations,  Sec. 30-6-A31a.

There goes the whole turning water into wine marketing campaign.

So a liquor company could market “Buddha’s Father’s Day Lager.”  However,  “Moses’ Mother’s Day Ale” won’t be on tap at a bar near you.  

This regulation couldn’t survive a constitutional challenge but it would make for an interesting case (bad pun intended).