We weren’t going to tweet. There wasn’t going to be an @freedmckeen account. That was two months ago.
Last night we created @freedmckeen.
Our reasons for not tweeting were:
1. No one really follows law firm accounts.; and
2. Firms that launch twitter accounts and tweet four times are lamer than firms that don’t tweet at all. There’s only so much time in a day. Sending tweets from an account that no one was going to read seemed like a giant waste of time.
This summer we had lunch with an expert on such things. We discussed twitter. We explained our reasons for not tweeting. Her response was “you should claim your page before someone else does”.
Last night, I looked at twitter in an entirely different way. Twitter accounts come up high in search engine results.
When someone searches for “Freed McKeen” I want them to land on a page that coveys who we are. A page where we control both the content and appearance. A firm twitter page does those things.
We solved the problem of content by using ifttt.com . ifttt.com is cool. ifttt stands for “If This Then That”. We set up a trigger in ifttt.com. A trigger makes something happen. When we post a status update on our Freed McKeen facebook page an identical tweet is automatically generated from our @freedmckeen account.
This allows us to easily generate content for our twitter account. Potential searchers will find a page we control that is up to date. All without us ever having to login to twitter. We think ifttt.com is smart.