by Ryan McKeen
One of the themes of this blog has always been technology and its impact on legal practice. Sometimes, I’m unaware of how much technology I use in my practice. This causes me to overlook some really basic blog posts because I assume that everyone else is doing the same thing that I’m doing.
Yesterday, I was speaking with a friend. She has a high profile job. The subject of our conversation turned to blogs. She asked me if I’d be willing to help her monitor blogs and newspaper articles online.
I said sure and then sent her a link to Google Alerts.
Google Alerts allows a user to Google results on a given topic or person. For example, say I want to know the latest information on Dustin Pedroia. I simply enter “Dustin Pedroia” into Google Alerts and I will be emailed anytime an article on Pedroia appears on the internet.
Google Alerts allows a lawyer to be instantly aware of all news about a client, issue, or adversary without doing anything. And it’s free.
Google Alert is also a fantastic way to market your lawfirm. When Goole Alert alerts us that something positive happened to a client, then we send a note of congratulations; similarly, when something occurs in an industry sector affected by our clients, we might send a link to help keep our corporate contacts informed. The possibilities are endless!
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